Search Engine Optimization

On-page SEO

On-page SEO is the optimization of the content and HTML on each individual page, including titles, headings, descriptions, internal links, and structured data, so search engines understand what the page is about.

Every page should have one clear topic. On-page SEO makes that topic obvious with a unique title tag, a single H1 heading, a meta description that reads well in search results, and subheadings that break the content into logical sections.

It also includes descriptive image alt text, links between related pages on the same site, readable URLs, and schema markup that labels the page for machines.

On-page SEO is the part of SEO you have the most direct control over, which makes it the best place to start for a small business site.

SEO and AEO service

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the work of making a website easier for search engines like Google to crawl, understand, and rank for the searches its customers actually make.
Schema markup (JSON-LD)

Schema markup is structured data added to a web page, usually as a JSON-LD script, that tells search engines and AI tools exactly what the page describes, such as a business, a service, a person, or a list of questions and answers.
Canonical URL

A canonical URL is the single preferred address for a page, declared with a canonical link tag, that tells search engines which version to index when the same content is reachable at more than one URL.
Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) is the practice of structuring a website so AI tools like ChatGPT, Perplexity, and Google AI Overviews can understand its content and cite it in their answers.

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On-page SEO

Related terms

Search Engine Optimization (SEO)

Schema markup (JSON-LD)

Canonical URL

Answer Engine Optimization (AEO)